Website Migration + Redesign
NOVO INTEGRATIVE
Proposed Website Migration + Redesign Proposal
Repositioning Novo as a more premium, credible, modern neurofeedback practice.
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Greetings Michelle,
Thank you for reaching out to me about your website redesign.
As I understand it, the initial goal is to migrate your existing WordPress website to a platform that is easier to manage and maintain. Squarespace is my preferred platform, and as a Squarespace Circle member with years of experience designing websites on the platform, I can also provide guidance for making future updates in-house.
Because Novo Integrative is a health-related business, the new site will also need to take HIPAA and patient privacy into consideration. I would build the site with HIPAA-conscious data handling practices and integrate appropriate HIPAA-compliant tools for any collection or transmission of protected health information (PHI).
Depending on your current systems and needs, this may include Squarespace's Acuity Scheduling or integration with your existing HIPAA-compliant services. We can discuss the best approach during our initial consultation.
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Novo Integrative's existing WordPress website provides a strong foundation of content and information. This project will migrate the website to Squarespace while refreshing the overall design and user experience to create a modern, polished, and marketable online presence.
The goal is to preserve the value of the existing website while improving how the brand, services, and information are presented to prospective clients.
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Migrate the existing website from WordPress to Squarespace
Modernize the overall website experience
Improve navigation and user experience
Strengthen content hierarchy and presentation
Improve the presentation of services and key information
Create stronger opportunities for visitor engagement and conversion
Optimize the website across desktop and mobile devices
Establish a flexible, easy-to-manage Squarespace website
Preserve and improve the existing SEO foundation where appropriate
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The redesign will evaluate and improve key areas of the existing website, including:
Website structure & navigation
User experience
Visual design & presentation
Content hierarchy
Service presentation
Calls-to-action
Mobile experience
Testimonials & social proof
Local SEO & search visibility
Content organization
Conversion opportunities
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Because Novo Integrative operates within a healthcare environment, the website will be developed with appropriate HIPAA and privacy considerations in mind.
The project will include a review of website forms, scheduling, analytics, third-party integrations, and other technologies that may collect or transmit visitor information. Where Protected Health Information is required, appropriate HIPAA-compliant third-party services will be used rather than standard Squarespace form functionality.
Client will be responsible for maintaining required HIPAA policies, procedures, Business Associate Agreements, and legal notices. Any legal, regulatory, or compliance review will be performed by the client's qualified legal or compliance professionals.
Integrations
Acuity Scheduling integration will incur an annual or monthly fee which will be billed directly from Squarespace to you, the client. The annual rate is $49/mo + taxes. The monthly rate is $61/mo + taxes. The annual rate is 20% cheaper.
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Website Migration & Redesign — $5,950
The project includes website migration, custom Squarespace design, UX improvements, responsive optimization, content migration and organization, basic SEO setup, HIPAA-conscious website implementation, testing, launch, and website handoff.
Brand identity, logo design, comprehensive copywriting, and legal or regulatory compliance consulting are not included in this project.
Additional Work Requests
Any additional requests of strategy, copywriting, SEO content development, photo direction, third-party integrations, and extensive custom development are all services I offer. Additional service requests will be quoted and invoiced separately.
Payments
I allow clients to pay in two payments. The initial 50% retainer to begin is due before the work begins. The remaining 50% is due on reveal day before permissions are transferred.
Payments are accepted via Venmo. A link to my Venmo account is included within your client portal.
Website designs also require a signed contract which clearly details what is expected of both parties. A link to your contract will also be posted to your Client Portal once this proposal has been accepted.
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The redesigned website will be built in Squarespace, providing Novo Integrative with a modern, flexible platform that is easier to maintain and update over time.
Where patient or other protected information is involved, appropriate third-party services will be used in accordance with Novo Integrative's privacy and compliance requirements.
Squarespace Web Fees
Your redesign will include one year of hosting on the Squarespace platform. After the first year (from start date to 365 days later) of service, you (the Client) are responsible for paying your platform hosting fees directly to Squarespace and any other third-party integration fees.
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Upon approval, the project scope, timeline, content requirements, and launch plan will be finalized and the website redesign process will begin.
What I Will Need from You Before Work Can Begin?
Signed Contract
Submitted Retainer
Requested Images (see Google Drive to upload)
Credentials for Scheduling Platform or permissions to integrate Acuity
Credentials for Wordpress
Credentials for domain host to transfer domain
Credit card to place on file for Squarespace account.
Google Business profile credentials
Required content can be submitted via the Google Drive link within your Client Portal.
Next Available Start Day that I have is Wednesday, August 19, 2026.
Once you accept this proposal, I will send you a contract and invoice. Once I received the signed contract and the initial payment it will secure that start date.
If you need more time collecting required content let me know and we can adjust the start date. After the start date your project will be reserved for 21 days.
Migration typically doesn’t take long, maybe 7-10 days, but I allow time for feedback and technical issues that may arise.

