Michael Restifo, owner of Grayton Products, hired me to rescue his brand from the era of beige brochures and tired typefaces. He wanted a fresh, modern look and a website that would showcase Grayton’s premium flooring offerings while also highlighting their home-improvement design services — a one-stop shop for beautiful, lasting interiors.

I delivered a sleek, organic, modern redesign that balances premium polish with approachable warmth. Key outcomes:

• A cohesive visual identity that ties flooring samples, finish details, and design services into a single, elevated brand story.

• A website layout that leads visitors naturally from product discovery to design consultation, with clear calls-to-action for high-intent clients.

• An emphasis on tactile visuals and tasteful typography to convey craftsmanship and quality without feeling stuffy.

• SEO-friendly structure and copy to help Grayton reach the high-end homeowners and designers who value both aesthetic and substance.

The result: a refreshed Grayton home that speaks to discerning clients — sophisticated, inviting, and unmistakably modern.