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Arlene Henderson is a motivational speaker and the founder of Hear My Cry, a nonprofit organization that works to empower women and girls. She wanted a logo to celebrate her new speaking series. I came up with the name for the series, Evolve With Arlene. From, there I used a stylish serif font, a simple sans-serif and the an arrow to create the logo design.


 
 

Inspiration Board / Color Theory

 
 
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ALTERNATE DESIGNS

 
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