Below is the TFDS™ Simple Business Plan. Branding 101 is not for all clients. It's designed for those clients who either skipped the business plan step when initially establishing their business or for entrepreneurs who are just starting out. If you already have a solid business plan just skip over this exercise and go on to the next. For the rest of you, the outline below will serve as your new business plan. It will be useful for every stage of your business. It will help you to streamline your business and its services. It will be a tool that you will use as a guide to ensure that you're staying on track and focused as it relates to your business. It will also help you easily complete some of the other homework assignments. I suggest that your write it out on paper or your chosen note taking format so that you will have an immediate copy of your answers. Answer clearly, honestly and be sure to go back and proofread. Submit your answers and I will include an edited digital and downloadable copy within your Brand Style Guide at the completion of the project.