Branding 103 - Brand & Logo Design

I need to know as much as I can about your business and your style. These questions will be very useful in helping me nail your logo design. Answer the questions and submit them to me. Some questions may seem redundant, but please answer each question completely so that I will have more than enough info needed to successfully design your brand. I suggest you write out your answers on paper or your preferred note-taking tool so that you will have a copy to refer back to throughout your start-up process.


Brand Design Questionnaire

For example, for the web a horizontal logo works best.
For example, Nike's tagline is "Just do it." A tagline is not necessary, but it does help your clients to associate a familiar word or phrase with your brand.
List the web address if available. Are they fun + whimsical, clean + prefessional or chic + sophisticated? Keep in mind, we need to make sure that your new visual identity best represents your business, and not just your personal style --although sometimes these are one in the same.
For example, script, bold, light, hand-drawn, custom lettering, etc.